TagMan gets USD 5 million in funds from Greycroft Partners, iNovia Capital

By IVCPOST Staff Reporter

Aug 22, 2013 10:23 AM EDT

TagMan said it has received capital commitments worth USD 5 million from various investors. The round was led by its existing partners and digital media-focused private equity firms Greycroft Partners and iNovia Capital. Silicon Valley Bank also participated in the fundraising.

TagMan said it would use the fresh capital to fuel the growth of its STREAM program. Launched in October last year, TagMan's STREAM initiative already has 300 partners around the globe. The program gives partners more efficient tag implementations and tag enabled data collection in real time. TagMan is a global leader in providing digital marketers and e-commerce professionals with marketing data solutions and tag management systems. TagMan's Tag Management System helps optimize the performance of their websites.

The company's client base has grown in 2013. Its roster includes such brands as TireBuyer, Cole Haan and Hayes and Jarvis, among others. TagMan Chief Executive Officer Jon Baron said, "We are excited to deepen our relationship with our investors as we rapidly expand our customer and partner portfolios. This year we have welcomed several major additions to our global list of clients with new accounts across the Retail, Travel and Hospitality and Financial service sectors. TagMan's STREAM partnership program grew by 200% this year and our customer roster continues to include a who's who of the world's top brands."

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