UK Royal Baby wore sold-out blanket in first family photo

August 20
3:26 AM 2013

Kensington Palace released a series of family photos on Monday showing Prince William and his family. The intimate photos taken by Duchess Kate's father Michael Middleton showed newborn Prince Goerge Alexander Louis of Cambridge sleeping in his mother's arms. Observers note that the swaddle blanket wrapped around Prince George is similar to the one used on him when the tiny prince waved to spectators on July 23 just outside St. Mary's Hospital.

Aden and Anais, who produced the adorable white blanket used by the royal family, had several site crashes less than 4 hours after the photos of Prince George's first appearance was released on the internet. The small retail company experienced enormous sales because of the blanket photo: 1,000% in the UK alone, 890% in Australia, 458% in the US and 790% in Japan.

Sales in connection with the Royal Family is no hype, and small and medium enterprises are glad that the monarchy is helping niche players and struggling markets amid an economic slump. Forbes reported that a 20% jump in revenue will be experienced in the baby retail market, growing to more than GBP2.3 billion in the next few years. A Small and Medium Engagement Program (SMEP) report said that a GBP243 million will be infused to the Great Britain economy in the succeeding 3 months. Research group IGD reported that the royal baby connection will earn over GBP60 million in food and grocery sectors, concluding that the Briton consumer will be a little less conservative with spending.

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