Walt Disney Co. has released Disney Infinity, a a new gaming franchise that may or may not be similar with Activision's Skylander franchise success.

Featuring the most beloved Disney and Pixar characters, the sandbox platform video game was developed by Avalanche Software and released through Disney Interactive Studios, Walt Disney Co.'s online and mobile business division. Developed for USD100 million, the released toy box mode was set to challenge the dominating Skylanders franchise by Activision Blizzard. It has been reported earlier that Skylanders surpassed US and UK action-figure sales, and even variant toy sales this year to date.

However, gaming pundits have unanimously voiced out several problems with the action figure game version of Disney Infinity. Stephen Totilo of digital game review site Kotaku wrote, "The ambitious new game Disney Infinity is freezing and [is] becoming unplayable for multiple PlayStation 3 users." A DigitalSpy review saw no challenge with with the game. "...The core mechanics in each of these campaigns are dull and lack any real depth. For starters, when you die, you simply respawn where you fell. There is no punishment for death at all," as said in an online review.

The Starter pack is priced at USD74.99, with The Lone Ranger and Cars Play Sets individually priced at USD34.99.

Robert Iger's direction of Walt Disney Co. has rang up losses of USD1.41 billion and laid off 500 employees, among other failed enterprises, since taking the reins as chief executive in 2008. It had since closed in share loss to 0.05% in after hours trading as of August 16 at USD62.141.