NPD says US video game sales plummet by 19%
According to the recently released report made by researcher NPD Group, the US retail sales of accessories, hardware and software of video games dived by 19% to USD443 million. The shift of consumers to mobile devices and the wait for upgraded consoles accounted for the fall.
The Port Washington, New York-headquartered NPD Group said the sales of hardware slumped by 34% to USD99.4 million. Also, the sales of software plunged by 19% to UD210.1 million.
Nintendo Co. lead in sales of video-game hardware with the company's 3DS console for the last three months. The 3DS brand 'Animal Crossing: New Leaf' sold over 150,000 copies at retail. According to Nintendo, the sales aided in increasing their trade by 14% from last year.
"July 2013 was another positive month for 3DS software sales, with strong double-digit growth in both units and dollars," Liam Callahan, NPD's industry analyst, said. "Besides launches like Shin Megami Tensei IV, growth was driven by continued success from games that have launched over the past few months like Animal Crossing: New Leaf, and Luigi's Mansion: Dark Moon," he added.