Facebook reveals daily UK, US user data for advertisers
On Tuesday, Facebook released regional data that could help advertisers familiarize the habits of people on the social networking site. The company disclosed that one out of three individuals in the US or over 128 million open Facebook each day. Around 24 million people in the UK visit the social network per day.
Facebook's move was also part of the company's push to go after the money reserved for television commercials. The TV ads are currently the advertisers' top choice of advertising tool when launching a new campaign.
"We would like to be able to be explicit and say this is the amount of people you can reach tomorrow, or the amount of people you can reach when you are launching a movie," Facebook Vice President of Global Marketing Solutions Carolyn Everson said.
According to eMarketer research, the television gets the biggest share of advertising money spent in the US at 39%. The research firm also added that around USD66.3 billion would go towards the television industry this year. The digital advertising composes 25% of 2013's projected advertising expenditures at USD42 billion.