Vodafone to start providing 4G services in London

August 7
4:28 PM 2013

On August 29, Vodafone Group Plc plans to launch a faster fourth, generation wireless service in Great Britain. The attempt would allow Vodafone to compete against O2 and EE, the company's two biggest rivals.

The service would be provided this month in London and in 12 other cities before the year ends. The Newbury, England-based company said that plans on Vodafone Red that were compatible with 4G network would go on sale on the 12th day of August.

The 4G service would make downloading videos, playing apps and uploading photos faster. Moreover, using the technology would permit mobile carriers to encourage the users to pay more amount for data plans.

"It's a nudge for customers to buy higher-value packages," Ovum's analyst, Emeka Obiodu, said through an interview. "Having 4G will not make you the market leader, but not having 4G will mean you fall out of the market."

In February, Voodafone spent GBP790.8 million or U$1.2 billion for spectrums that could carry the signals of 4G in the country. EE was the largest wireless carrier in the UK that started selling 4G service on its network in 2012.

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