Apple must launch smartphone trade-in program - analysts

August 7
10:44 AM 2013

According to Apple Insider, Apple's CEO Tim Cook is currently considering the possibility of adopting the trade-in program of AT&T and T-Mobile. The move would be Apple's solution to remain on top of the smartphone industry. Apple has been struggling to grow becaue of the increase in competition and the lack of new products.

The New York-headquartered NPD Group reported that around 30% of smartphone buyers claimed they prefer switching mobile carriers especially if another carrier presented a better trade-in contract. 62% of consumers that formed part of the survey stated they were willing to visit other retailers to look for the best trade-in price.

Analysts said the tech titan should use the trade-in program so that it would not lose consumers. They added that if Apple teamed up with Brighstar Corp., a company that currently offers in-store trade projects, it would be able to beat other corporations' promotions and packages. Furthermore, Apple would be able to resolve its problems regarding in-store iPhone sales. Less than 15% of iPhone acquisitions transpired in the retail outlets of Apple. If 55% of the total buyers would use the trade-in option of companies that has already adopted the program, the Cupertino, California-headquartered corporation would miss out on sales. The lack of similar trade-in programs would result to Apple's failure to earn more money.

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