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Lidl is stepping up its US expansion while keeping a firm focus on low prices and efficient operations, aiming to appeal to increasingly price-conscious shoppers.

The German discount retailer, recognized for its low-cost operations, is expanding by opening new stores in its main markets: the New York Metro area, Washington, DC, and Atlanta.

"Our philosophy, everywhere Lidl operates, is to be the leader on price, best quality, best price. That's our philosophy everywhere, including here in the US. But you cannot have the lowest price unless you have the low-cost structure," Lidl US CEO Joel Rampoldt told FOX Business.

The company explained that its main goal is to keep operations simple, allowing tasks to be completed quickly and efficiently.

A key part of Lidl's strategy is its shift from paper price tags to electronic shelf labels.

According to FoxBusiness, Rampoldt said the move saves around 20 hours of labor per store each week, demonstrating the company's commitment to efficiency.

The retailer also keeps its stores smaller and offers a curated selection of products rather than an overwhelming array of choices.

Lidl's Private-Label Focus Keeps Prices Low for Shoppers

In many cases, only private-label items are available, and when national brands are stocked, typically only one option exists.

"This is fundamental for us in terms of maintaining our cost structure," Rampoldt explained. "We are a curated assortment retailer, right? We don't have thousands and thousands of products. We don't have 10 or 15 choices for every need."

Smaller selections allow Lidl to operate smaller-format stores, which are cheaper to build and easier for employees to manage.

Shelf-ready cases—boxes that can be placed directly onto shelves without unpacking—further improve efficiency, reducing waste and ensuring products reach shoppers before expiring.

Rampoldt explained that placing a full case of 12 cans at once, rather than stacking them individually, makes the process much more efficient, ZoomHot said.

For US shoppers, this expansion comes with a wave of bargains hitting shelves today, including household essentials and handy gardening gadgets.

These products reflect Lidl's goal of providing affordable options for everyday needs while maintaining high-quality standards.

Rising food costs have made Lidl's low-price, high-efficiency model even more appealing.