Trump Media and Technology Group, the parent company of Truth Social, announced Tuesday that it is partnering with cryptocurrency exchange Crypto.com in a deal worth more than $1 billion.
The agreement centers on building a new company, Trump Media CRO Strategy, which will focus on holding large reserves of CRO, Crypto.com's native token.
According to Trump Media, the new venture will purchase $105 million in CRO directly, while a related blank-check company tied to Yorkville Advisors is expected to contribute to a $1 billion digital asset treasury.
The structure also includes $420 million in cash and access to a $5 billion line of credit, AP News said.
The goal is to create one of the largest corporate holdings of CRO, representing nearly one-fifth of the token's current market cap.
The move follows a growing trend among companies using cryptocurrency as part of their balance sheets, similar to MicroStrategy's well-known strategy of accumulating bitcoin.
That model has proven successful, with MicroStrategy's stock value soaring alongside bitcoin's price in recent years.
BREAKING: 🇺🇸 Donald Trump's company partners with Crypto. com
— 21 Million.212 (@Blockchainwork5) August 26, 2025
Key points of the deal:
• CRO integration on Truth Social & Truth+
• CRO-powered rewards & wallet system
• Trump Media to purchase $105M in CRO (~2% of supply)
• Crypto .com to invest $50M in TMTG stock
• New… pic.twitter.com/48aiptXC1b
Devin Nunes Calls Crypto Deal a Step Toward the Future
Devin Nunes, CEO of Trump Media, said the partnership was a strategic step toward the future.
"Companies of all sizes and sectors are strategically planning for the future by establishing digital asset treasuries anchored by assets that have created a comprehensive value proposition and are poised for even greater utility," Nunes explained.
The announcement also includes plans to introduce a rewards system on Truth Social using Crypto.com's wallet infrastructure.
That feature would allow users to earn and spend rewards tied to the CRO token within the platform.
Following the news, CRO prices jumped nearly 30% on Tuesday, trading around $0.21 per token, though still far below its 2021 peak of $0.97.
According to CNA, Trump Media shares also rose 6.6% to $18.36, signaling investor interest in the new venture.
The deal adds another chapter to former President Trump's growing involvement in the cryptocurrency sector.
In recent years, the Trump family has launched several crypto-linked ventures, including World Liberty Financial and the $TRUMP meme coin.
His supporters have been able to purchase exclusive crypto-themed merchandise, from high-priced sneakers to luxury watches.
Meanwhile, Yorkville Advisors' participation underscores the increasing role of SPACs in helping companies pursue digital asset strategies.
Trump Media CRO Strategy is set to go public through Yorkville Acquisition Corp. and will trade on the Nasdaq under the ticker symbol MCGA.
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