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Cracker Barrel is going back to its roots. Just days after revealing a new logo and modern brand refresh, the popular Southern restaurant chain has decided to bring back its longtime "Old Timer" logo.

The decision followed strong customer backlash and a significant $143 million decline in market value, FoxBusiness said.

"We thank our guests for sharing your voices and love for Cracker Barrel," the company said Tuesday in a statement.

"We said we would listen, and we have. Our new logo is going away, and our 'Old Timer' will remain."

The new design, which removed the image of a man sitting in a chair next to a barrel, aimed to be more modern and inclusive.

But it quickly sparked outrage from loyal fans who felt the change abandoned the brand's identity.

Critics claimed the company had adopted a "woke" stance, while many customers expressed frustration over the loss of a symbol they associated with the chain's nostalgic appeal.

Cracker Barrel, operating more than 650 restaurants across 44 states, at first defended its decision to implement the change.

Trump Praises Cracker Barrel for Returning to Original Logo

But after the public response—and a significant hit to its stock price—the company admitted it may have moved too fast.

"We could've done a better job sharing who we are and who we'll always be," Cracker Barrel said earlier this week. "Our values—hard work, family, and scratch-cooked food—haven't changed."

One major figure who joined the conversation was former President Donald Trump.

On Tuesday morning, he used Truth Social to call on the company to restore its original logo. Hours later, Cracker Barrel made the change.

"Congratulations 'Cracker Barrel' on changing your logo back to what it was. All of your fans very much appreciate it," Trump wrote.

Deputy White House Chief of Staff Taylor Budowich also shared that Cracker Barrel leaders personally thanked the former president for weighing in, saying his input and public feedback played a role in the decision.

The logo change was part of a larger effort that included new menu items and a redesigned interior in some stores. But even with updates, many fans held tight to tradition.

Branding expert Nick Yeonakis told CBS News the backlash was no surprise. "People view Cracker Barrel as a symbol of comfort and consistency," he said. "When that image was altered, it broke trust."