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In a major move for food safety, Kellogg's has officially agreed to take all artificial dyes out of its cereals in the US by the end of 2027.

Texas Attorney General Ken Paxton announced the agreement on Wednesday, calling it a "historic" legal step toward protecting children and families from harmful food ingredients.

According to FoxBusiness, the agreement, called an Assurance of Voluntary Compliance (AVC), is the first legally binding deal of its kind with a major food company.

While other brands have promised to stop using food dyes, Kellogg's is the first to make that promise official and enforceable by law.

"After months of investigating and negotiating, I'm proud to officially say Kellogg's will stop putting these unhealthy ingredients in its cereals," said Paxton.

"This agreement proves they are serious about making that change, and I commend the company for doing the right thing."

Parents, Advocates Push Kellogg's to Drop Toxic Cereal Dyes

The decision comes after growing pressure from consumer groups and parents who raised concerns about petroleum-based dyes found in popular cereals like Froot Loops, Apple Jacks, and Frosted Flakes.

These artificial dyes, including red, yellow, and blue coloring, have been linked to hyperactivity, obesity, hormone issues, and even cancer.

In early 2025, Paxton's office launched a formal investigation after Kellogg's claimed it was removing dyes from US products—but continued selling cereals with artificial coloring.

His office pointed out that Kellogg's had already removed dyes from cereals sold in Canada and Europe, while keeping them in American versions.

Kellogg's has stated that 85% of its US cereal sales now come from products without artificial dyes, and it is working on switching to natural colors for the rest, Yahoo said.

However, this new legal agreement ensures the company will fully remove all synthetic dyes in the U.S. by December 31, 2027.

Paxton emphasized that this action is not just about one company. He hopes it sets an example. "Other food makers should also sign similar agreements," he said, "to show they care about helping Americans live healthier lives."