
For many businesses, the cost of managing the customer journey has become unsustainable. Software companies spend millions on Customer Success teams to stay ahead of churn and expansion. Still, they don't consider the reality of their situation: that most of the work, such as that involved with QBRs, can be fixed with automation.
Steerco aims to change that.
By utilizing promptless Customer Success AI, Steerco can auto-generate assets so CSMs can focus on the outcomes that matter and talk to more customers with zero busywork.
Altering the Customer Success Landscape with AI
Zach Hawley, the CEO and Founder of Steerco, understands firsthand how the Customer Service landscape can be bogged down without using newfound technology. He formerly led an Enterprise CS team at a publicly traded SaaS company and spent over a decade scaling post-sale revenue teams. Hawley stated that Steerco needs to fix the manual workflows that slow CS teams down.
"Most of [the] work, like QBRs, success plans, earnings calls, customer research, requires high-cognition effort that's hard to scale and rarely done well," Hawley says. "The result? Missed renewals, low expansion rates, and bloated CS headcount that doesn't deliver proportional ROI."
To fix these problems, Steerco automates the high-cognition work that drives retention and growth within a business, contextualizing customer usage, market signals, and business initiatives into polished, executive-ready QBRs and success plans. This isn't just automation but intelligence that scales with no team, effectively reducing prep time by 95%.
The Pain of the "Pre-Meeting Overload"
AEs and CSMs are often drowning in what is referred to as the "pre-meeting overload." Professionals who want to focus on conversations, solutions, and goals usually become frustrated by the manual tasks involved in their jobs.
This is where Steerco comes into play.
In under 90 seconds, an AE or CSM professional can utilize Steerco to get a fully built QBR that is fast, accurate, and powerful, allowing them to focus on customer growth.
"Most CS tools are built for dashboards and ops leaders," Hawley shares. "We're building Steerco for the people doing the actual work."
Getting the Most Out of Steerco
The team at Steerco created their platform to make it easy to track a vendor's performance, spot value gaps, and drive smarter renewals, all without having to utilize archaic spreadsheets.
The platform allows you to view unbiased, real-time performance data across your portfolio, can help you determine the logistics behind switching or staying with certain vendors, and stakeholder role alerts that remain ahead of turnover risks and assignments.
It also allows you to view live account health, which includes usage, sentiment, risks, and renewals, in a single view, track mutual success plans, and prioritize accounts by ARR, risk, or renewal window.
If you are a business owner who wants to utilize strategic account management with advanced customer retention tools, consider turning to Steerco. The team is constantly working to create QBR automation tools that benefit business owners, and they want to help you next.
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