While smell is known to provoke some of the most powerful memories and emotions, sensory science shows that, despite its power, it is one of the most underused senses in modern life and commerce.
Hoping to shift the fragrance industry from its traditional, sensory-overloaded ritual, iRomaScents® has elevated the experience of selecting perfume and cologne in the department store. The company blends advancing technology, scent, and human intuition to shift the fragrance selection experience into a fast, streamlined, data-driven, emotionally resonant moment.
The Inspiration Behind iRomaScents
One's sense of smell plays a larger part in their life, with this sense having the longest memory. Yet, this sense is often underutilized for entertainment, such as movies, scented videos and video games, scented education and study (such as museums), scented commercials, and more.
Instead, the fragrance shopping experience has remained the same, with people randomly smelling one sample after another until their olfactory system becomes too saturated with various scents, causing a hard time finding the right product.
With all the perfume choices offered today, you can find scents that best match your style and personality, but without the time and patience to sniff one sample after another, it can feel impossible to decide on a scent. The wide selection and lengthy, confusing process can push consumers away from the experience without purchasing. However, iRomaScents aims to change all of this.
iRomaScents was born from the interests of its co-founders, Avner Gal and Erin Berry. Gal, the company's CEO, has always been a big fan of action movies but wants all his senses to be engaged during the experience. Berry, the VP of marketing and strategic partnership, has always loved to shop for fragrances but is often frustrated by the long process and the usually empty hands she walks away with. Together, the two formed iRomaScents.
The Intersection of Technology and Smell
This young technology brand is based in Israel and uses scents for various applications, such as watching movies. To improve the fragrance shopping experience, iRomaScents leverages an AI Wizard that blends technology and smell.
The company's innovative concept of having a structural and logical process (by the AI Wizard) and the ability to smell the product in under a minute with high accuracy helps simplify the entire process. The fragrance shopping experience becomes much more intuitive and user-friendly, resulting in more consumers leaving happier with fragrances that they love while increasing the retailer's profitability. It is a classic win-win situation.
Another essential feature of iRomaScents is its innovative product, a portable and elegant palm-sized device, which can hold 45 different fragrances. The system (known as a "Station") can support up to three devices, which together include 135 scents.
The Benefits of Appealing to the Sense of Smell
iRomaScents' innovative technology has a real-world impact. While it increases the fragrance sales' conversion ratio to over 90%, it also helps to reduce space and theft, time savings, and happier shoppers. With this solution, users can get their recommendations plus three other similar alternatives within just a minute and only need to smell those products, directly from the device, thus even negating the need for multiple costly sample bottles.
Looking ahead, iRomaScents aims to enter movie theaters, immersive museum exhibits, and household scent technology. On its journey towards becoming the norm in fragrance shopping in stores, and elevating the entertainment experiences.
iRomaScents will debut strategically at CosmoProf Las Vegas from July 15–17 at the Mandalay Bay Convention Center. For those interested in learning more about the power of smell, you can check the company at booth #18129 and on its website, at iromascents.com.
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