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Most people never learned how to build wealth. Meanwhile, a new generation is engulfed in meme stocks, student debt, and side hustles. However, they lack a compass to help them manage financial adulthood, until now. Seeds is a financial literacy app on a mission to replace guesswork with guidance.

The Missing Link in Money Education

Have you ever Googled "how to learn investing for beginners," "best app to learn stock market," "financial education for adults," or something similar? If so, you probably came away more confused. Far too often, the information is too academic or too speculative.

According to NFEC data, nearly 60% of Americans fail basic financial literacy tests. However, retail investing for Gen Z and Millennials is booming. Seeds meets this moment with a product that's part education, part empowerment, and all trust.

The Language of Money Explained in Bite-Sized Tips

Money is a language that most people don't speak. That's where Seeds delivers its real value. It's like Duolingo for finance. The difference is that you're not conjugating Spanish verbs. Instead, you're learning how compound interest works, how to avoid investing mistakes, and how to build long-term habits.

Founder Willy Tan built the gamified investing app after losing money trying to figure out how to invest on his own. "If Duolingo can teach 50 million people Spanish, why can't we teach 50 million people to invest? Money is a language everyone needs to speak," he says.

The app acts like a missing course in school. It's an "invisible curriculum" designed for those who didn't learn to build wealth. What you get is bite-sized lessons that make sense in the real world. Think of it as 5-minute finance tips that stick.

Finance That Feels Approachable

Seeds isn't chasing hype or pushing stock tips. The product is calm, playful, and welcoming. It's an intentional counter to the high-anxiety dashboards of trading platforms or the sterile checklist of budgeting apps.

Each lesson is a gamified micro-step guided by behavioral science. Additionally, the app customizes to your current financial situation. The gamification isn't there for dopamine hits, but rather, it promotes durable learning. As such, you can expect personalized tracks and real-world simulations that take you from passive scrolling to active education.

A Brand That Puts Values Before Profits

Unlike many in fintech, Seeds doesn't make money from your trades. There are no subscriptions or brokerage kickbacks. There's no steering you toward risky products. As a result, the Millennial investing app can stay focused on teaching rather than selling.

This human-first approach sets the tone for the entire company. Seeds positions itself as an ally in your financial life, not a sales funnel. The platform is building a new category. It's called investing literacy as a daily habit. With its gamified, human-first approach, it provides users with a comprehensive learning experience.

Growth Backed by User Loyalty

Seeds has gained real traction. Its freemium model draws users in without putting pressure on them. To date, the app has accumulated over 10,000 active users in just three months. It also has an 80% Day 30 retention rate. The early feedback has turned into a growing, organic community.

Now, the investing education app is preparing to scale. With a $3 million seed round in motion and 33% already subscribed, the company plans to make significant investments. The brand will fund AI-powered companions and culturally adaptive content. Additionally, Seeds will seek strategic partnerships with players such as WeBull and USDT.

Future updates will include an AI guide that evolves with each user's income, goals, and lifestyle. It will offer daily nudges, personalized insights, and long-term planning support.

Financial Education Built for You

Seeds is an alternative to Investopedia. Some would argue it's even better than Robinhood for beginners. In either case, the platform serves those who need a simplified way to learn how money works. If this interests you, consider joining the waitlist or following them on Instagram.