Dyson to Cut Over 1,000 UK Jobs Amid Global Restructuring

By Madz Dizon

Jul 09, 2024 07:14 PM EDT

Dyson to Cut Over 1,000 UK Jobs Amid Global Restructuring
Logo of British company Dyson as they present a new model of vacuum cleaner in Paris on March 6, 2018.
(Photo : ERIC PIERMONT/AFP via Getty Images)

Dyson, the vacuum cleaner manufacturer, has announced plans to reduce its workforce in Britain by approximately 1,000 employees.

Dyson to Layoff Third of Its UK Workforce

A significant number of employees at Dyson in the UK will be affected by the recent job cuts. This move is part of the company's strategy to streamline its global operations, as reported by the Financial Times

The company, established by James Dyson, the innovator behind the bagless cleaner, has a workforce of 3,500 individuals in Britain, with a significant presence at its R&D center in Malmesbury, west England.

Famed for its top-of-the-line vacuum cleaners, fans, and other household appliances, Dyson recently revealed plans to reduce its workforce.

This decision comes as the company confronts mounting competition, particularly from Asian manufacturers who have been imitating their designs. Asia happens to be Dyson's largest market.

In a statement to CBS MoneyWatch, Dyson CEO Hanno Kirner mentioned that the company is facing increased competition, which has led to the decision to implement layoffs. "We have grown quickly and, like all companies, we review our global structures from time to time to ensure we are prepared for the future. As such, we are proposing changes to our organization, which may result in redundancies," he said. 

Dyson, based in Singapore, has decided to shift its focus away from developing an electric car. Instead, the company has recently unveiled a new product: a set of noise-cancelling, air-purifying headphones.

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Dyson Faces Innovation Challenges

However, these headphones have faced some criticism, with certain critics suggesting that they give the wearer a resemblance to the fictional character Hannibal Lecter.

The sales of Dyson Ltd, the UK division of the company renowned for its bagless vacuum cleaners, hair dryers, and heaters, experienced a 10% decline to $480 million in 2022, as per the latest financial records accessible on Companies House.

In the following year, revenues reached an impressive $9.08 billion, even with the challenges of closing its Russian business and facing disruptions in its supply chain.

It remained uncertain if there would be job reductions in other international branches of the company on Tuesday, July 9, as the company also has a workforce of around 2,000 individuals in Singapore.

Job cuts in the UK will primarily affect the company's expansive campus in Malmesbury, Wiltshire. However, it is important to note that the campus will continue to serve as a significant research site and the location of the Dyson Institute.

According to the Bloomberg Billionaires Index, James Dyson, the founder of the privately held company in 1991, has a net worth of $19.2 billion. The company from Singapore offers a diverse selection of products, including hair care products and air purifiers.

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