Truth Social, the social media platform launched by former President Donald Trump's media company, Trump Media & Technology Group, is struggling to maintain its US user base almost two and a half years after its debut. 

According to the digital intelligence platform Similarweb, recent data shows a sharp decline in user engagement and visits.

Donald Trump's Truth Social Struggle to Increase its US User Base

Similarweb reported that in May, daily visits to Truth Social in the US decreased by over 21% compared to April and over 35% compared to March.

From May 2023 to April 2024, the platform's average monthly visits were only over four million, marking a drop of more than 39% compared to the period from May 2022 to April 2023.

According to CNBC, despite Donald Trump's prominent presence in the national news, the traffic still dropped. Although there was a spike in visitors before Trump Media's public trading debut in March, those gains have already diminished, Similarweb reported.

Similarweb and two other data firms have collected and analyzed the app's user and engagement data for CNBC. The three firms reported a decrease in Truth Social's monthly active users in the US during the final months of 2023. 

However, there was a rebound in the first quarter of this year as Trump Media neared its Nasdaq trading debut under the ticker DJT. Similarweb recorded 781,954 active users on iOS and Android in the US in March, a 58% rise from February, while GWS Magnify reported a peak of 1.4 million users in the same month, which persisted into April.

On the other hand, Sensor Tower reported that the platform's US monthly active users in the first quarter of 2024 surged 10% year over year.

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Challenges of Truth Social in Retaining US Users 

According to GWS Magnify, Truth Social faces two major challenges: retaining and engaging users. On average, users check the site less than twice a week, trailing behind other social media apps like Facebook, X, TikTok, and other prominent platforms.  

Users also spend fewer minutes on Truth Social than on these other platforms. GWS Magnify reported that around 87% of Truth Social users also use Facebook, and 51% also use X.

"Compared to other social media platforms, Truth Social users are accessing the app much less frequently and are spending much less time on it per session," GWS Magnify CEO Dr. Paul Carter told CNBC. "That will have a bigger impact on the prospects for Truth than any media limelight."

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