TikTok is leaning on generative AI to boost its digital advertising business. The company recently launched "TikTok Symphony," an AI-driven suite aimed at helping brands create and improve their ad content. 

TikTok Symphony

This new AI-powered suite is designed to simplify marketers' creative processes by providing scriptwriting, video creation, and asset enhancement tools.

It features a tool called the "Symphony Creative Studio," which uses AI to generate videos tailored for TikTok with few inputs from advertisers.

This tool also provides brands with ready-to-use videos for their ad campaigns based on their existing assets or product information from the TikTok Ads Manager.

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TikTok One

TikTok also introduced "TikTok One," a centralized hub for marketers to access various creative tools. This one-stop shop connects brands with TikTok creators, production partners, and insights through the TikTok Creator Marketplace and TikTok Creative Challenge.

With TikTok One, advertisers will have access to almost two million creators, discover top agency partners, and use the social media platform's creative tools to produce and spread successful campaigns.

With a highly engaged TikTok global community, the company said brands will have an enormous opportunity to make memorable and entertaining experiences for their communities.

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