Samsung Plans to Limit Launch of Galaxy Z Fold 6 to Single Model

By Jose Resurreccion

May 15, 2024 05:42 AM EDT

Samsung Plans to Limit Launch of Galaxy Z Fold 6 to Single Model
A promoter shows a Samsung Galaxy Z Fold5 phone during the Samsung Galaxy Unpacked 2023 event in Seoul on July 26, 2023.
(Photo : JUNG YEON-JE/AFP via Getty Images)

There are speculations that South Korean tech company Samsung will limit the versions of its next mobile device, the Galaxy Z Fold 6. 

Forbes quoted local business news site TheElec when it reported that the company was planning to step back from its plans to expand the Galaxy Z fold collection with the launch of a premium Ultra branded model and a Fan Edition (FE) that could be purchased at a more affordable price. 

Samsung expected that the Galaxy Z Fold 6 FE would cost-effectively challenge other folding phones from its competitors. Notable features that could be removed from the new phone model as part of its cost-cutting include a required digitizer for its S-Pen stylus. 

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Samsung Changes Launch Plans

TheElec's report further cited two issues behind Samsung's decision to modify its launching plans. 

The first one involved the lack of differentiation between the Z Fold 6 FE and its competitors, which meant that the phone model might be seen as a mere copy with no unique selling point (USP).

Secondly, the company also considered the current uncertain market conditions, especially with the lack of a unique difference between the normal Z Fold 6 and the FE version. 

This meant that Samsung would launch two phones at summer's Galaxy Unpacked: the Z Fold 6 and another model called the Z Flip 6. With the Galaxy S24 series' retail success and the Galaxy AI software's critical success, Samsung hopes the Galaxy Z Fold 6 will be a standalone success.

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