Superfish raised $10 million in fourth round funding led by Vintage Investment Partners. The round was also joined by existing investors DFJ Tamir Fishman Ventures and Draper Fisher Jurvetson.

The latest round brought the total capital raised by Superfish to $20 million since the company was founded in 2006, the Superfish statement said.

Touted to be the most advanced visual search engine in the world, the Superfish allows the searcher to find similar images at the fastest possible time by analyzing the parent image algorithmically.

Adi Pinhas, CEO and founder of Superfish, said the technology empowers searchers "to engage with the increasingly visual web."

He explained: "As the social web has exploded and photos play such a large role in people's lives online, we see a huge opportunity in solving new visual search problems, and we're excited to continue to innovate and to reinvent the way people engage with images and with their friends."