Amplience said it closed GBP3.7 million in series B financing round led by Octopus Investments and new player Northstar Ventures.

The money will be utilized to improve the company's global footprint. It will also be use for further development of the Rich Adaptive Media Platform (RAMP), the main product of Amplience to enhance customer experience in retail management.

Among the clients that are already using the RAMP are Marks & Spencer, Halfords, Tesco, House of Fraser, Morrisons, Shell, Mamas & Papas and DFS. Using the technology, these companies are able to launch quick marketing campaigns to engage their audience.

James Brooke, Amplience CEO, said that even if 2012 was very strong for them, the new round will help take the company to the next level.

He also said the investment, "combined with deeper penetration of our existing markets and expansion into more countries will attract an increasing number of enterprise, brand and retail teams."