Southwest Airlines is considering major changes to its cabin arrangement, potentially discontinuing its longstanding open-seating policy, CEO Bob Jordan disclosed in an interview with CNBC on Thursday, Apr. 25.  

This overhaul represents a departure from the airline's traditional operational model, distinguishing it from competitors for decades.

Jordan indicated that Southwest is exploring various initiatives to diversify revenue streams and enhance operational efficiency. While no definitive decisions have been reached, the airline actively studies customer preferences and market dynamics to inform its strategic direction.

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Southwest Airlines Cabin Setup

Southwest's current setup features a single-class cabin across its all-Boeing 737 fleet, with no assigned seating. 

However, the carrier does offer early boarding options for passengers willing to pay a fee, allowing them to secure preferred seats. Southwest's strategy, which aims to minimize costs and complexity, has been characterized by simplicity and a user-friendly approach.

In contrast, rivals like Delta and United have experienced higher revenue growth from premium seating options, such as business class, along with strong upsell rates. 

As Southwest evaluates potential changes to its seating and boarding procedures, it seeks to balance maintaining its unique identity and responding to new market realities.

"Customer preferences do change over time."

Southwest Airlines CEO, however, clarified that no definitive plans have been finalized yet.

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