Elon Musk Might Be Turning X Back Into Twitter—Will This Strategy Be Beneficial?

By Giuliano De Leon

Apr 09, 2024 03:50 AM EDT

This combination of pictures created on October 10, 2023, shows (L) SpaceX, Twitter and electric car maker Tesla CEO Elon Musk during his visit at the Vivatech technology startups and innovation fair at the Porte de Versailles exhibition center in Paris.
(Photo : ALAIN JOCARD/AFP via Getty Images)

Elon Musk might be returning X to the old Twitter. A former project manager on the platform's trends team claimed this.

Other experts also believe that the billionaire is trying to return his social media platform to how it was before he acquired it.

Elon Musk Might Be Turning X Back Into Twitter

Former X trends team project manager Gabor Cselle told Business Insider that he thinks a new business strategy for X is unfolding right now. He referred to Elon Musk returning his social media platform to the basics of old Twitter.

"I think the whole thing about making X something dramatically different and reinventing the wheel hasn't really happened, so we're seeing a return to the basics," he explained.

Previously, The Verge reported that X confirmed giving certain accounts free blue checkmarks. This is one of the signs that Elon Musk is really trying to revive the old Twitter.

READ NEXT: Tesla Investors Express Frustration with CEO Elon Musk as Cybertrucks Encounter More Issues

Why Elon Musk Wants Old Twitter Back?

Consultant agency Metaforce's co-founder David Camp said that one of the main reasons Elon Musk wants the old Twitter back is to lure advertisers to his platform again.

Since the tech executive acquired X, the platform has lost around 15% of its worldwide user base. This discouraged many advertisers, leading to revenue losses.

Cselle explained that by returning X to the old Twitter, Elon Musk could regain some of his lost advertising partners.

READ MORE: Elon Musk Has Special Privileges in China; Ex-Tesla Employees Reveal What Billionaire Receives

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