Today, Sony announced that it would partner with Panasonic to make the newest installment optical drive storage. The said venture of the two companies would benefit both the business and the entertainment industries.

Sony and Panasonic wanted to create the latest discs that could store a minimum of 300GB of data. Their venture would triple the maximum storage that is currently offered in their own discs. The new disc technology would permit inter-generational compatibility in various formats. "In recent years, there has been an increasing need for archive capabilities, not only from video production industries, such as motion pictures and broadcasting, but also from cloud data centers that handle increasingly large volumes of data following the evolution in network services," Sony stated in a press release.

In September 2012, Sony launched an archival system that could incorporate data of up to 25GB. This month, Panasonic made the same disc system which used 100GB storage for each disc. Sony added that the new discs would be available by 2015's last few months.

In May, Sony said it earned JPY43 billion or US$458 million for fiscal 2012 that ended in March 2013. Its smartphone sales totalled to 33 million units while its LCD television sales fell by 38% to 13.5 million units. The company expected a revival to 16 million units for television sales and  smartphone shipment growth of 27% to 42 million units.