Speculation about Apple's television set, wristwatch and its very own cable television service spread. Analysts believed that the said products were not as important as the company's iPhone. Apple iPhone was critical to tech titan's success for the last five years.

This year, 54 cents in each dollar of sales generated by Apple came in through the iPhone. Analysts said that the smartphone would bring in greater proportion of income if the company would continue to develop it.   

The sales of iPhone declined. For the last nine months, its sales gained only 16% compared with 2012's 71% jump and about 90% gains in the previous years. Due to the slow growth in iPhones sales, the company's stock slipped from a record US$705.7 in September to today's below US$450. Also, the company would face market saturation but it should be able to utilize its advantage to cope up with it. According to IDC, last year, phone manufacturers shipped a total of 120 million smartphones to their consumers in the US. The figure was up 14% following years of 50% or more growth rates.

Market watchers said that Apple would grow again if it would frequently update its star product.  It would also be able to catch up to the growing sales of low-end smartphones if the company would focus on enhancing its services and products and maintain the quality that it was known for.