Donald Trump Adds Bibles and Sneakers to Campaign Trail Merchandise

By John Lopez

Mar 29, 2024 02:11 PM EDT

Former President Donald Trump has been expanding his campaign trail merchandise offers, including Bibles and sneakers. 

Trump's move to mix business ventures with his political bid has raised eyebrows, with experts noting its unprecedented nature.

Donald Trump Is Now Selling Bibles

Trump's latest promotion includes a $60 Bible featuring patriotic elements, such as lyrics from Lee Greenwood's "God Bless the U.S.A." This partnership with the singer is part of Trump's broader strategy to endorse products while actively campaigning.

"All Americans need a Bible in their home, and I have many," the presidential candidate said in a video on Truth Social. "Religion and Christianity are the biggest things missing from this country, and I truly believe that we need to bring them back," Trump added. 

The Bible, marketed under a licensing deal with CIC Ventures LLC, highlights nationalistic themes, coinciding with Trump's political messaging. However, the website for the "God Bless the USA" Bible asserts that it is unrelated to any political campaign, despite prominently featuring Trump's name, likeness, and image.

READ MORE: Donald Trump Campaign Admits Republican Nominee Can't Match Joe Biden's Fundraising Efforts in Bid for Re-Election

NEW YORK, NEW YORK - MARCH 25: Former President Donald Trump speaks during a press conference at 40 Wall Street after a pre-trial hearing on March 25, 2024 in New York City. Judge Juan Merchan scheduled Trump's criminal trial to begin on April 15, which would make it the first criminal prosecution of a former American president. Trump was charged with 34 counts of falsifying business records last year, which prosecutors say was an effort to hide a potential sex scandal, both before and after the 2016 election.
(Photo : Photo by Michael M. Santiago/Getty Images)

Trump Sneakers for Sale

Alongside the Bible, Trump recently launched a sneaker line at Philadelphia's Sneaker Con, offering designs starting at $199. The former president is also selling his brand of perfumes and even ventured into NFTs. This expansion of his merchandise line comes amid financial challenges, including facing hundreds of millions in civil cases.

Despite Trump's latest financial troubles, he continues to find avenues to endorse products and expand his brand. According to Forbes, Trump had approximately $413 million in cash as of early March. However, the former president has a $175 partial bond payment in his New York civil fraud case.

While Trump's move to blend business with politics is unprecedented, experts suggest that there may not be ethical issues as long as proper reporting requirements are complied with. 

READ NEXT: Biden Raises $25 Million for His Reelection With the Help of Obama, Clinton, and Hollywood Big Names

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