Twentieth Television announced that they are planning to market reruns of Fox network's longest running animated comedy "The Simpsons". The Rupert Murdoch 21st Century Fox unit said that they are targeting a package tagged at US$1 billion. Twentieth Television first syndicated the show in 1998. The show features Bart Simpson and his family. The television network said that the new deal would license reruns cable channels and television stations at the same time.

The longest running animated comedy show will enter its 25^th season. The Simpsons currently holds a total of 530 episodes and based on the terms of the new license, the number will grow as the new license agreement starts. News for the marketing effort of Twentieth Television was first reported in TV guide. The network said that Matt Groening, the show's creator, will have a share in the proceeds from the new license deal. 

The network said their FX cable channel will have the first claim to the show. Viacom and Turner Broadcasting were tagged as potential bidders for the licensing agreement.