Microsoft Urges Users To Switch to Bing by Allegedly Deploying Aggressive Pop-Up Ads in Google Chrome

By Thea Felicity

Mar 15, 2024 01:30 PM EDT

Yusuf Mehdi, Microsoft Corporate Vice President of Modern Life, Search, and Devices speaks during an event introducing a new AI-powered Microsoft Bing and Edge at Microsoft in Redmond, Washington on February 7, 2023. - Microsoft's long-struggling Bing search engine will integrate the powerful capabilities of language-based artificial intelligence, CEO Satya Nadella said, declaring what he called a new era for online search.
(Photo : Photo by JASON REDMOND/AFP via Getty Images)

Microsoft is pushing users to switch to Bing but has reportedly resorted to injecting pop-up ads into Google Chrome browsers on Windows operating systems. 

According to The Verge, these ads, reminiscent of malware, have reappeared after a previous pause due to "unintended behavior." The ads promoting Bing AI and Microsoft's Bing search engine have sparked concerns among Windows users who question their legitimacy.

Now, Microsoft confirmed the truth about injecting pop-up ads but clarified that they are intended as one-time notifications, providing users with the option to set Bing as their default search engine on Chrome. 

READ NEXT: Google Reveals Apple Rejected Bing As Default Search Engine Over Quality Concerns

In a statement to The Verge, Caitlin Roulston, director of communications at Microsoft, framed these pop-ups as offering benefits to Windows users, such as increased chat turns in Copilot. 

However, many users find these pop-ups intrusive and disruptive to their browsing experience.

The recurrence of these pop-ups raises questions about Microsoft's commitment to user choice. While the company claims to value providing customers with options, the lack of a straightforward method to disable these pop-ups permanently suggests otherwise. 

Earlier this year, The Verge also reported how Microsoft faced criticism for a separate incident involving automatically importing browsing data and tabs from Chrome to Edge without user consent.

For now, users are hopeful that Microsoft will listen to their concerns and allow them to choose their preferred search engine and browser without interference freely. 

READ MORE: Microsoft Catches Hackers From Russia, China, North Korea, Iran Using OpenAI Tools to Improve Their Cyberattacks

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