Home Depot Forecasts Weak 2024 Sales Expectations Amid Inflation

By Thea Felicity

Feb 20, 2024 11:35 AM EST

(Photo : (Photo by Justin Sullivan/Getty Images))
EL CERRITO, CALIFORNIA - FEBRUARY 21: A sign is seen posted on the exterior of a Home Depot store on February 21, 2023 in El Cerrito, California. Home improvement retailer Home Depot announced plans to spend an estimated $1 billion to raise pay and benefits for hourly workers at its stores.

Although known as the nation's largest home improvement retailer, Home Depot continues to face challenges in its sales performance. In its fiscal fourth-quarter report, the company felt the impact of high mortgage rates and inflation on consumer spending habits.

Despite surpassing Wall Street's earnings expectations, Home Depot's sales projections for the upcoming year have cast a shadow over its recent performance, as reported by US News. This prompted a decline in share value.

In the fourth quarter, Home Depot reported total sales of $34.79 billion, a decline from the previous year's figure of $35.83 billion. 

The reported earnings are $2.8 billion, or $2.82 per share, exceeding analysts' projections of $2.77 per share. However, the company's outlook for fiscal 2024 anticipates modest sales growth of approximately 1%, including a 53rd week, with same-store sales expected to decline by about 1% for the 52 weeks.

Although this exceeded analyst forecasts of $34.55 billion, the company experienced a 3.5% decrease in comparable store sales, indicating a challenging retail environment.

READ NEXT: Home Depot Offers Hope of Future Growth Despite Sales Decline, Says the Worst of Inflation Is Over

Home Depot Weak Sales Explanation

CEO Ted Decker acknowledged the moderation in business growth, attributing it to unfavorable conditions for homebuyers. 

Neil Saunders, Managing Director of GlobalData, emphasized that the significant decline in sales is an outcome of changing consumer demand for home improvement products. Saunders noted that while Home Depot's recent results may appear gloomy, they represent a recalibration rather than a fundamental issue. In fact, despite the current plateau, the company's annual sales remain substantially higher compared to pre-pandemic levels.

The recent surge in long-term mortgage rates further compounds the challenges for prospective homebuyers, with rates reaching their highest levels in a decade. 

Rising mortgage costs limit affordability and deter potential sellers who locked in lower rates in previous years, further constraining market dynamics.

In response to market conditions, Home Depot announced a 7.7% increase in its quarterly dividend, signaling its commitment to returning value to shareholders amid challenging economic circumstances. 

Regardless, Home Depot remains focused on navigating uncertainties while sustaining its position as a leader in the home improvement industry.

READ MORE: Black Friday Sales in Trouble? US Retailers Strike Cautious Tone as Holiday Shopping Outlook Looks Gloomy

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