Darwin Private Equity acquired Esendex for GBP 11 million (USD 16.9 million). Esendex is a UK-based provider of SMS services to businesses. There are over 6,500 businesses all over the world that uses Esendex's services to connect with their clients and staff quickly, reliably, and cost-effectively. Their service works to enhance customer service, communicate with employees, improve efficiency in its day-to-day operations, and increase sales.  Esendex's client list spans companies in UK, Ireland, France, Spain, Australia, US and Germany, and with names like Ocado, BAA Gatwick, and Dun & Bradstreet, among others.

Darwin CEO Geoff Love intends to grow Esendex. "Darwin's assistance will enable Esendex to fully realise its ambition to become Europe's leading business SMS provider. We expect to see our revenues double as we dramatically increase our share of the rapidly growing A2P SMS market," he said. Tim Duffy, MeetingZone's co-founder and former CEO, will be backing the management team of Esendex, as Chairman of the Board. 

Esendex founders Julian Hucker and Adam Bird are delighted at the sale. They will still remain with the company as consultants. Hucker will also serve as a non-executive director.