Amazon Rolls Out New Generative AI Tool to Answer Shoppers’ Queries in Seconds

By Jace Dela Cruz

Jan 17, 2024 12:28 AM EST

Amazon has launched a new AI tool designed to quickly answer customer queries about a product, marking another step in the company's exploration of generative AI. 

According to CNBC, the feature, embedded in Amazon's mobile app, encourages users to pose questions about a specific item, generating prompt responses within seconds. The AI tool summarizes information extracted from both product reviews and the item listing.

(Photo : SEBASTIEN BOZON/AFP via Getty Images)
This illustration photograph taken on October 30, 2023, in Mulhouse, eastern France, shows figurines next to a screen displaying a logo of Amazon, a US multinational technology e-commerce company.

New AI Tool of Amazon for Shoppers

Amazon spokesperson Maria Boschetti told CNBC that introducing this feature aligns with the company's commitment to innovation to enhance customers' shopping experiences. 

The tool's primary function is to streamline the process of obtaining information about a product, sparing users from scrolling through pages of reviews or through a listing to find information about a product.

Marketplace Pulse, an e-commerce research firm, was the first to use this AI tool.

READ ALSO: Amazon Removes Venmo as Payment Method, Causing PayPal Shares to Drop 

AI Products of Amazon

In recent months, Amazon has initiated trials of AI-generated summaries for product reviews and introduced AI features for third-party sellers to help them write listings and generate ad photos. 

Amazon has also broadened its AI functionalities by introducing "Q," an AI chatbot created to assist businesses with their daily operations, and Bedrock, a generative AI service specifically crafted for customers of Amazon Web Services.

These endeavors collectively underscore Amazon's commitment to leveraging AI to enhance various aspects of its e-commerce business. 

READ MORE: Amazon Layoffs: More Than 180 Employees in Games Division Axed

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