Alloy Making Waves in Jewelry & Metal Resale Industry Since Launch

By David Thompson

Aug 08, 2023 11:58 AM EDT

The Alloy Market(The Alloy Market) (Credit: Getty Image)

Since the exciting launch of The Alloy Market just a few months ago - the first web and app-based precious metal exchange platform - the company has seen rapid growth. Alloy has cemented themselves as one of the best and only options for consumers looking for a better way to sell their gold jewelry.

Alloy attracted an astonishing 13 times more customers than the initial projection for its first full month in its first two weeks, indicating the public is in fact desperate for a solution. Furthermore, consumers do not want to visit a pawn shop or put their trust in an organization that refuses transparency.

Brandon Aversano, the Founder, discusses the early days of Alloy: "Every step of this journey has been a testament to the team's hard work, dedication, and a shared passion for excellence. Seeing our vision evolve into a thriving reality, and witnessing the positive impact we've made in the lives of our customers, fills me with immense pride and gratitude. As we continue to grow and innovate, I am excited for the countless opportunities that lie ahead and am truly grateful for the remarkable team and customers who have made this remarkable journey possible."

Connecting to the Story of Alloy

One of the most exciting aspects of the business is how users have consistently connected to the company for the very same reasons it was founded. The Founder of Alloy, Brandon Aversano, discovered a gap in the market during one of the most difficult chapters in his life.

In 2022, Brandon was diagnosed with cancer and, as a way to further fund his recovery, he sought a way to generate some fast cash. His experience trying to sell jewelry at two pawn shops and to an online buyer was extremely challenging and ended up producing no results. Aversano quickly realized that if selling gold or other types of jewelry was a problem for him, it was definitely a problem for other people, and he set out to solve that problem.


The act of selling gold or other types of jewelry to fund medical bills or get through a difficult financial period is not an issue only for Brandon. In fact, Alloy routinely hears from customers who have to do the same thing. They are thrilled to find Alloy - a transparent, secure place to sell their items for the highest market payouts.

As one customer poignantly shared, "I've been searching for this for a long time. The last time I tried to sell my gold, [other online buyer redacted] melted my mother's rings before I even responded to their offer. Alloy is what I needed."

Alloy's genuine and human-first story has resonated deeply with their target audience, creating a strong emotional connection that fuels their interest and trust.

New Leadership and Expertise

In addition to the impressive early metrics and growth, Alloy has welcomed a seasoned professional to lead its Customer Experience team.

Marcee Gundry, Alloy's head of Customer Experience and former Director of Customer Service at JetBlue Airways has joined the team, adding valuable expertise and solidifying the company's foundation for long-term success.

Introducing Personalized Customer Care

Since its launch a few months ago, Alloy continues to add new features that enhance the customer experience for users.

To further enhance the customer experience and build meaningful relationships, Alloy has introduced Alloy Advisors. Each customer is assigned a dedicated Alloy Advisor, providing personalized and bespoke customer care throughout the transaction process. This dedicated point of contact ensures that customers feel valued and supported from the moment of conversion, reducing skepticism and fostering trust in Alloy's services.

Alloy's remarkable success, compelling storytelling, and commitment to customer care have positioned the company as a beacon of hope in the fragmented and fraught secondhand gold industry. In a short amount of time, consumers are already seeing the benefit of Alloy's transparent, fair, and fast payout for their gold. 

About Alloy:

Alloy is bringing radical transparency to the precious metals exchange industry by offering consumers highly accurate upfront payout estimates, industry-leading payouts, and a guaranteed safe, secure, and enjoyable transaction experience. Consumers can expect a fast, safe, and easy process to exchange their gold, silver, and platinum jewelry or scrap metal for cash through a company committed to upholding radical transparency, promoting sustainability across the metals supply chain, and constantly adding consumer value.

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