How SUITABLEE Is Redefining Men's Fashion in 2021
The custom suit industry can be very intimidating for men. It can be not so easy of an experience, and generally requires going to a retail store that might not have the most stylish options. However, SUITABLEE is a custom suit brand that operates exclusively online, and they are working hard to change how men buy suits in 2021.
SUITABLEE has shown there is a demand for affordable custom suits. The founders, Jean-Sebastien Siow and his brother, Jean-Jeremie Siow, spent two years going to peoples' homes and offices to tailor their amazing suits. "During this time, we learned a lot about tailoring and how to make the perfect suit," says Jean-Jeremie. "It taught us what we needed to know to change the industry." But they soon realized that they had to change, so they took their business online.
Before their launch, they both worked in technology and engineering. They didn't have a ton of experience in fashion, but they knew that their experience with tech would be an asset. "I had a thirst for entrepreneurship," says Jean-Sebastien. "I wanted to start my own business and make a name for myself. Once Jean-Jeremie agreed to work with me, I knew we were set up for success." They've since recognized how much the suit industry can alienate men who don't know a lot about style, and they're trying to make it as easy as possible to buy their products.
Through artificial intelligence and body scans, SUITABLEE helps customers pick the right custom suits online, without having to see a tailor in person. There are two options for fittings.
"The most popular way is to use our Automatic Sizing Technology," says Jean-Jeremie. "You have to answer 12 questions. With our algorithm, we can generate your measurements based on millions of data points that we've accumulated over the years." The second option is to watch their helpful videos that show you how to measure yourself. Each method is incredibly fast and efficient.
"This process is incredibly different than what our competitors offer," says Jean-Sebastien. "It's incredibly difficult for most men to shop for suits online, so we've made the process incredibly easy and streamlined."
While the technology SUITABLEE uses is exciting, their products also speak for themselves. They offer everything from casual suits to tuxedos, and all their products come in a variety of colors and styles. "We want men to find exactly what they were looking for when they visit our website," says Jean-Jeremie. "They might even be surprised and find a style that they never would have imagined for themselves." In addition, their price point makes their products affordable to most people. "We make our suits about 50 percent less expensive than our competitors," says Jean-Sebastien. "Since our process is so efficient, we're able to pass the discount on to the buyer."
If you're in the market for a new suit or looking to try something new, there's no better company to try than SUITABLEE. You can even book a virtual consultation with a stylist with no commitment to make your style dreams come true.