Google announced its plan to shut down Google Shopper app on August 30. Earlier, Google+ Local app was also shut down by the company a few weeks ahead of schedule. It seemed the internet giant was intent on cutting back on its less successful mobile apps.

The planned app shut down will allow Google to focus on Google Shopping and Google Search. The company wanted "to create a better, more consistent shopping experience across all devices". Google previously introduced Shortlists, 360-degree product imagery, and more relevant reviews on Google Shopping.

Google Shopper was launched way back early 2010. The app allowed users to check prices of goods online and at local stores through scanning barcodes. This was also possible through Google's standard text and voice searches. Information from the app can still be found through Google's search app and google.com/shopping though.

Revenues from Google Shopping, as well as Product Listing Ads, resulted in US$1,015 price target on shares, according to Doug Anmuth, a JPMorgan analyst. This was after Google earned US$11.1 billion or US$9.65 per share, excluding traffic acquisition costs.