One Google product after another, an effective strategy

By IVCPOST Staff Reporter

Jul 27, 2013 10:23 AM EDT

In a recent leak by Best Buy, detailed information about Google's newest product spread all over the internet. Hours after, Google made its own announcement about its latest offering to the mobile internet market.

The device is still not available for purchase as of current writing.

The specs of the Nexus 7 included a 7-inch touchscreen, which some described as big enough to gather input from ten fingers simultaneously. The resolution of the tablet is at an astounding 1,920 by 1,200 pixels. The camera embedded on the device is standard, only reportedly having 5 megapixels. The tabled was priced at US$229, much cheaper than Microsoft's failure of a gadget called the Surface RT (US$350). Apple's iPad Mini is also more expensive than the new Nexus.

Google also announced their new hardware called the Chromecast, an HDMI stick that enables streaming when connected to a monitor. Prototypes of the much anticipated Google Glass went out via the company's Explorer campaign. Selected applicants had the option to purchase the Google Glass for US$1500.

This strategy of Google to fully disclose their in-development products is a stark opposite of what Apple does. Apple keeps its high profile products secret. Analysts question the legitimacy of keeping products under wraps, since Google seemed to be enjoying the benefits of a massive information release.

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