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The Importance of Social Media In Online Gaming

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December 13
9:15 AM 2017

The Importance of Social Media In Online Gaming

When it comes to entertainment, online gaming and social media literally go hand in hand. Gaming, in its many forms, is the most popular form of entertainment in the modern world; which ranges from video games to sports betting. People love nothing more than firing up their gaming PC, games console or handheld device to spend some time playing their favourite titles and the advancements made in technology have only helped it to grow in popularity at a rapid rate. Social media has also been a key factor in the success of online gaming too.

These days, most people are active on at least one social media platform, with most people regularly using at least two. As things stand Facebook, Instagram, Twitter and Snapchat stand out as the most popular, and they have been integral to the online gaming world. Social media is probably the best way to communicate with people directly, in order to inform them about the latest games, features and services. Businesses also get a lot of bang for their buck when it comes to running advertisement campaigns.

What is also great about social media when it comes to online gaming is that it's a great way to get accurate feedback in real time. Companies will be able to see just what players think of their latest games, offers and promotions; and then be able to fine tune and tweak things which will make their services the best that they can possibly be. So for firms who are big on customer satisfaction, this is the ideal way to leave their customers smiling every time. This is also applicable in the sense that people will be able to have any issues or queries resolved a lot quicker over social media, rather than having to email or paying premium rate on calls to customer services.

Social media gives online gaming companies the chance to not only attract new customers but to retain their current ones too. Promotions for new and existing players can be communicated over social media platforms such as Twitter and targeted at specific audiences. These offers will be seen by thousands in just a short space of time, which translates into better and faster results; which has been confirmed by several established sports betting operators like Unibet. Long gone are the days where people would go out and buy magazines to find out about the latest news in the online world, nowadays it's done in just a couple of clicks on social media.

We're also seeing online gaming and social media integrating too. In the past we saw people regularly playing online with their friends on Facebook using games such as Zynga Poker and Farmville, but now more and more developers are coming up with new multiplayer games that run inside social media platforms. There's also recently been the rise of social casinos; where everyone are able to play their favourite casino games, just for fun.

Social media is as important to online gaming as online gaming is to social media. It's the ideal way to promote new products, features, services and offers and companies can actually target a specific audience; as well as help resolve any problems that arise too. Therefore, the likes of Facebook, Twitter, Instagram and Snapchat will continue to play a prominent role in moving the online gaming forward.

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