Amazon had a mixed quarter, with a match in sales but lower-than-expected profits. Investors were clearly spooked, driving Amazon's stock down by as much as 7% after hours on Thursday.

With this, Amazon CFO Brian Olsavsky had to spend a lot of time defending the company's low profit margins, repeatedly explaining the company's rationale behind higher investments during the quarter.

But perhaps the moment that best summed up Amazon's thinking came during the earnings call, when Olsavsky responded to a question about the company's long-term strategy.

"We are honing the businesses that we're in and making them as efficient, as profitable as possible, while also investing very pointedly and very wisely, we believe, in things that will enhance customer experience and create lasting businesses for us down the line." Olsavsky said.

Olsavsky's comments simply pointed to Amazon's two-track strategy where it squeezes as much money as possible from its strongest businesses, while carefully reinvesting profits into new growth opportunities. But more importantly, it was a stark reminder that Amazon's greatest strength lies in its near perfection to this basic business practice that plenty of tech companies have failed to grasp in the past.

Proven and Tested

Many companies struggle to find their next growth engine once they reach scale, often investing in wrong projects that end up pushing them in to obscurity.

Amazon doesn't seem to have that problem. The company's famous for experimenting with a lot of different ideas and aggressively investing in the ones that see traction. It's how it went from selling books online to selling almost everything now, including cloud computing power through Amazon Web Services.

Amazon proved this model again in its third quarter results. AWS, its most profitable business, saw its biggest operating profit margin, even after growing a whopping 55% to $3.2 billion in quarterly revenue. Third party sellers, who give higher margin sales to Amazon, now account for 50% of total sales, the largest ever. It continues to add Prime subscribers, who tend to spend more on Amazon once they become members.

Meanwhile, Amazon stepped up its investment this quarter in areas like warehouse build-outs, international expansion, and Prime video content. It's also spending more on shipping and hardware development, all areas of growth that could one day become the fourth largest business for Amazon (alongside online retail, AWS, and Prime service).

Olsavsky furthered that during the call that the heightened investments aren't meant to be a long-term cycle, and rather part of its "lumpy" spending trend. Investors may have simply forgetten Amazon's crazy growth in recent quarters, in which stock price more than doubled in 18 months is a result of years of heavy investments.