$50M Fund Plus New Brand Awaits Metamorphic Ventures

By mdkg1116

Oct 06, 2016 06:00 AM EDT

The six-year old, New-York-based seed-stage fund, is officially taking the wraps off.

Metamorphic Ventures was granted with $50M Fund plus new branding.The $50M fund is their third fund to stage since their operation. Metamorphic Ventures is rebranding itself as Compound.

Compound has something to do with the trend nowadays, companies tend to change names, just like the former Pejman Mar Ventures which is now simply Pear. The newly tag firm sees itself, as its way to compete others with this element of naming and rebranding. Including its founders, advisors and investors who are part of their nod, the firm exhibit such element for them to go with the flow of the existing trends and blow its third fund to sound anew.

This newly released fund is smaller than the firm's $70M second fund. It likely owes to the departure of the long time investor and co-founder of Metamorphic , Marc Michel, with David Hirsch, Google's second employee in New York who stayed eight years before diving into venture capital in 2009.

In January, Michel left and start to invest another venture the, Runway Venture Partners, which focuses more narrowly on post-seed-stage e-commerce startups. Michel appears to be in fundraising mode currently and the split was "completely amicable." said Hirsch.

Hirsch who runs Compound, with Josh Nussbaum, a principal who is formerly an analyst in 2012 talk earlier today. The proponents of the firm explain that the fund both east and west coast startups and originally invested primarily in digital media, commerce, payments and adtech. The focus will be on artificial intelligence and regulated industries like healthcare, among other newer areas of interest.

The newly named- Compound of metamorphic has already funded five startups with its newest fund. Though only two has been announced publicly disclosed a video conference service called Pluot that closed on  $2.5 million in seed funding last month; and $52.5 million in equity and debt in Finova, a digital lending platform last month.

Its highest-profile investments include the online crowdfunding business Indiegogo, a stake that came out of the firm's $20 million debut fund.  Startups from Tap Commerce to Twitter in 2014 of $100 M sale, Chango to Rubicon Project for 122 M in cash, stock and sale, Tapad, the retargeting startup to the Norway-based company for $360M.

One of its newest bets is a company that's focused on recognizing the objects around autonomous vehicles. The company remains in stealth mode, says Hirsch.

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