French trading desk Tradelab announced its strategic partnership with brand marketing company TubeMogul earlier today. The collaboration was made in line with Tradelab's goal to double its digital video investment by the end of 2013. 

Tradelab co-founder Charles Gros commented on the partnership, saying, "Being partners with a leader like TubeMogul is absolutely required given the massive growth in digital video. Since developing our Branding Solution, 14% of our campaigns include video ads. We estimate that this figure should rise to over 30% by the end of the year. Advertisers understand that video bought in real-time allows them to gain awareness into a very specific audience."

Tradelab also shared its plans to use the world's largest video ad buying platform, TubeMogul's BrandPoint, in helping its customers around Europe become aware of the advantanges of automated buying for their campaigns.

The main focus of Tradelab's investment is video and the company has been developing video-related technology over the past months. Tradelab has continued to form partnerships with several leading companies in the industry, now including programmic marketing leader TubeMogul.

"For over three years, we have been developing data and technologies to reach the right people at the right time. While this solution generates good results on classic display campaigns, we now wish to extend that knowledge to new channels," said Tradelab co-founder Yohann Dupasquier.