Citi merges with Lazada in SE Asia trade

By mdkg1116

Sep 29, 2016 05:58 AM EDT

Citi, the leading global bank decides to tie up with Lazada Group accross Southeast Asia. The two ecommerce personalities will offer region-wide promotions into every Southeast Asia cities and beyond.

Citi has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers with a broad range of financial products and services, including consumer banking and credit. With this stability, the prime online shopping firm Lazada Group provides customers with an effortless shopping experience and retailers with simple and direct access to the largest customer base in Southeast Asia.

The two prominent firms reveals a new partnership all over the key markets in Southeast Asia. The union of Citi gives region-wide promotions to its credit cardholders who are Lazada customers as well. Pioneering eCommerce in the region, Lazada products and services will be enjoyed by Citi cardholders for they can avail upon shopping a discount of up to 15% on the selected days. Shoppers who newly sign up for Citi credit card will enjoy additional discounts on Lazada. This partnership and promotions will be officially launched in Indonesia, Malaysia, the Philippines and Thailand this on October which spearheads Lazada's Online Revolution Campaign, which will fall on 11th of November to 12th of December.

Singapore and Vietnam consumers have already enjoyed the current and genuine partnership of Citi and Lazada.As Lazada operates in six major markets, Citi grants and gratifies the consumers by offering banking services across the regions where it operates. The tie-up aims to progress its number of Citi cardholders, specifically the growth of its card business throughout the region. "This important partnership is part of our forward compatible journey in making our customers' lives simpler, frictionless and more efficient in every way." said Head of Asia Pacific Consumer Banking of Citi, Anand Selva. She shares that Citi is inspired of how people embrace and has this rapid adoption of mobile and other digital channels has transformed how and where people bank. With this trend, Citi is delighted to merge with Lazada to mutually enjoy its perceived growth in card business through new acquisitions and increased customer loyalty.

 "We are pleased to work with Citi in extending the benefits of online shopping to the 560 million consumers in the region," said the Chief Marketing Officer, Lazada Group, Charles Debonneuil.

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