Rogers Venture Partners and angel investor Karen Riley gave Addvocate USD 2 million at the close of a Series A funding round. A previous seed round had gathered initial funds from angel investors which include Cyan and Scott Banister, Jay Baer, and Jesse Engle. Marcus Nelson, a former social media head at salesforce.com, founded Addvocate which aims to help companies optimize their employees' social voices. It is currently piloted in various Fortune 500 companies.

Rogers Venture Partners General Partner Will Stewart says that the company is "extremely pleased to have the opportunity to invest and partner with Addvocate. It is not everyday you find a natural leader like Marcus, coupled with a team with such deep domain expertise in the corporate social media space. We were impressed by how Addvocate was able to launch its business with an amazing list of customer pilots in the Fortune 500."

Rogers Venture Partners is a venture capital fund based in Palo Alto, California.