Whoopi Goldberg Launches Marijuana Venture, "Whoopi & Maya"

By Staff Writer

Mar 30, 2016 10:52 PM EDT

Whoopi Goldberg has launched the business she ventured into - marijuana entrepreneurship.  She is the latest entrepreneur to participate in the medical marijuana business with a startup of selling product lines that will alleviate women's menstrual cramps.

The actress and comedienne partnered with Maya Elisabeth of Om Edibles branding the product as Whoopi and Maya. The product line offers tincture, balm, edible products and a bath soak, according to Time.

"For me, I feel like if you don't want to get high high, this is a product specifically just to get rid of discomfort," The View co-host told Vanity Fair. "Smoking a joint is fine, but most people can't smoke a joint and go to work." Goldberg said she was inspired to develop these kinds of products since she has granddaughters suffering from menstrual cramps. 

Goldberg, who has been open about herself consuming marijuana, is one of the few celebrities jumping into the marijuana business.  One example is Bob Marley's family who worked with a cannabis company to manufacture Marley Natural products and Snoop Dogg supports Leafs by Snoop. Her company is financially backed by three friends and family members and will serve as chairwoman. All of her products will be infused with marijuana and aims to lessen the menstrual cramps and abdominal pains from periods. Product prices are not yet disclosed based on a USA TODAY report.

Aside from marijuana infusion to the said products, THC and medicinal herbs will also be included such as red raspberry leaf, Guelder-rose, elderberry and raw sipping cacao for hot chocolate.  Only few dispensaries will sell Whoopi & Maya products during the launch but Goldberg and Maya are expecting their products to expand to other stores and other places in the coming years. It will sell products of non-psychoactive versions made with CBD which is a substance in marijuana that aids in the reduction of inflammation and acts as anti-convulsant, in states with no legal marijuana market, as reported by Inc.

With the launch of the product line in California, Goldberg and Elisabeth are accessing one of the world's biggest marijuana market places, with California generating $2.7 billion in sales last year.

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