Samsung Brings VR Technology to Fine Dining Experience, Offers Pitch to Restaurants

By Staff Writer

Feb 26, 2016 05:25 AM EST

Samsung announced another innovative application of its virtual reality technology, Samsung Gear VR. This time, Samsung places VR at the dining table, whereas users can experience different sceneries without leaving their dining room. 

As noted in Samsung Insights, the device maker believes that the technology could add something unique and spectacular to dining experiences. "By using Samsung Gear VR, restaurants can take the already sensory experience of dining to a new level. While there is a wow factor to using this cutting-edge technology, the impact of virtual reality is a natural fit for restaurants that want to create a complete experience around a meal, not just a plate of food."

The Korean tech company pitches the idea to restaurants as a way to enhance fine dining experiences by integrating all five senses. The post also explained the recommendations before deciding to use the VR technology in a restaurant, such as the food should remain as the focal point, and a separate room to create a full sensory experience. "But by integrating virtual reality technology into your restaurant even on a less ambitious scale, you will quickly stand out from the crowd both with the innovative technology and the unique experience that highlights your cuisine," the post stated, also claiming that the technology will help draw in new customers as well as keeping loyal customers coming back to try something new.

According to PSFK, Samsung had worked with Sublimotion's Paco Roncero to prove the technology's potential in the culinary industry. Paco Roncero is a famous Spanish chef known for bringing the world's most expensive meal in the world's most expensive restaurant at Sublimotion, Ibiza. The restaurant has floor-to-ceiling screens as walls, enabling a 360-degree projection capability. The light installations, projections, and properties support the virtual reality experience that transported diners from Ibiza to a garden in Tuscany, to the sea, and so on.

Samsung has been embracing the VR technology and also incorporating it into its devices. The Samsung Galaxy S7 and S7 Edge was launched with a new camera technology which can film in 360 degrees, completed with an app that enables users to stitch the pictures together into a full virtual reality image, as reported by CNBC. The company even provided more than 300,000 of its Gear VR for free, given to people who pre-orders the S7 series.

The new use of the VR technology initiated by Samsung Gear VR received various responses, from people who are excited to try the experience and also those who think it's not a good idea. With the technology, diners can have various experiences with different scenes and enjoy food in a new, unique way. 

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