Investors

Startup with a smart gardening system manage to raise $2 million in funding

February 11
6:16 AM 2016

As weather worldwide continues to record a new high in temperature each year, a smart gardening system company, Edyn came out with a clever solution to help gardener to combat the effect. The startup was reported to just close its early round of funding worth $2 million.

The investment obtained by the Oakland, California-based startup was led by Fenox Venture Capital and other strategic partners in Asia as the startup is looking to expand internationally. According to The Wall Street Journal, the investment by Fenox is due to its current interest to expand investment into agriculture sector with $208.75 million in total investment today.

Edyn's smart gardening system works by enabling the gardener to control the sprinkler and gather information regarding the soil all through the mobile app. The system will also allow the gardener to put the sprinkler on autopilot and can have a total control of it.

The smart gardening system consists of three separate device which is the soil sensor, the water valve, and the app. The garden's device will be connected using the Wi-Fi system and will be powered using a solar panel according to the report by Yahoo Finance.

Although the original idea of the system is mainly for social entrepreneurship, its founder, Jason Aramburu is glad that his idea is well accepted. Based on his statement as quoted by Venture Beat, "I originally conceived of Edyn as a way to help farmers in Kenya grow their crops more efficiently through near real-time data analysis and recommendations."

He also added that "This expansion offers a tremendous opportunity to extend Edyn's use commercially while maintaining its utility for consumer gardeners, as well as helping to reach sustainability on a local and global scale. Fenox Venture Capital was the ideal partner to help us forge those partnerships and lead the round."

Edyn is expected to enter Japanese market as its first Asia expansion moves thanks to its partner in Japan, Innotech. The device is expected to hit other Asian countries soon as it is slowly looking for more partners across Asia.

The smart gardening system was first introduced by Edyn during the International CES exhibition early this year. The invention manages to grab lots of attention and also spark interest among investor.

All the devices for the system are sold separately including the soil sensor which is sold for $99 and water valve would cost another $69. The mobile application to control and obtain the information can be downloaded for free from the Google App Store and Apple Play Store.

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