Nestle Japan Launched a Fusion of Chocolate and Its Traditional Wine in "Kit Kat Sake"
Nestle announced that a new Kit Kat flavor would be available in Japan in February, before Valentine's Day. The new variant of the internationally-known chocolate brand is called "Kit Kat Sake" and its ingredients include the Japanese wine beverage called sake.
The Japanese rice wine will be combined and wrapped up in white chocolate. Like regular Kit Kats, the chocolate would wrap a wafer. In this new flavor, sake powder would be on all between the wafer and the white chocolate, creating a unique aftertaste, as reported by Narinari.
The chocolate's combination with sake is also shown in the package. The Kit Kat Sake box is pink with ornaments of Japanese flower sakura. Also shown on the package is a bottle of sake and a glass of the beverage, as well as the Kit Kat product in halves, showing the wafer inside. Another alternative of the package also looks like it's containing a bottle of sake. On the bottom-front of the package, it's also written a warning that the product contains 0.8 percent alcohol. The warning is written in Japanese.
Nestle Japan has also become a sensation when they first introduced another fusion of chocolate with Japan's national drink, Kit Kat Green Tea. According to RocketNews24, Kit Kat Green Tea has appeared at the top of the must-buy souvenir list for foreign visitors. As for now, Kit Kat Green Tea has also been exported to other countries from Japan. The sales of this flavor of Kit Kat for 2015 increased by 20 percent compared to the previous year.
Kit Kat Sake, as another Japan-exclusive Kit Kat flavor, is expected to make a lot of buzz as well and could attract foreign tourists to make purchases as souvenirs. Not only foreign tourists, Kit Kat is also popular among Japanese as the word Kit Kat sounds similar to 'kitto katsu', which means 'you will surely win' in Japanese.
Kit Kat Green Tea and Kit Kat Sake are not the only Kit Kat flavors specifically only made in Japan. The Verge listed that Nestle Japan also launched unique flavors like Strawberry, Purple Sweet Potato, Pear, Edamame, Bean Cake, Cinnamon Cookie, European Cheese, even Exotic Sakura. In addition to the regular Kit Kat wafer chocolate, Japan also has Kit Kat sandwiches that are also popular in the country.
Kit Kat Sake will hit the stores in Japan starting early in February, just in time to celebrate Valentine's Day. This new flavor will be on sale in three-pack boxes for 150 yen ($1.24) and special nine-piece box for 700 yen ($5.78). The new variant is expected to be popular not only in Japan but also worldwide.