Under Armour had its first sports uniform deal for MLB 2020 season.
Founder and CEO of Under Armour Kevin Plank shared his success in building Under Armour into billion dollar company in SXSW annual event on Tuesday. His recipe is simple: make profit.
Sports apparel Under Armour have surpassed Nike in athlete's endorsement. Many top athletes from NBA, NFL, tennis pro, professional golfers and others are now under contract with Under Armour.
HTC Vive will release its virtual reality headset later this year, but only in limited qualities and it will take three to five years before it goes mainstream.
Sneakers and sportswear are a huge business, as they gain advantage from the popularity of professional sports league. Following a very tight competition among brands, New Balance has to make a change in company's direction. In order to deal with the new brands that suddenly became strong competitors.
Shrugging from the recent market crash, Nike and Under Armour stocks have emerged as major gainers on the Wall Street. Though these two companies are battle to capture higher market share in sportswear and star endorsements, but the athletic apparel makers are racing ahead in improving their financial performance.
J. Crew has been known for its conventionally preppy clothes and its basics. The company lately has been criticized for not offering solid classic attire and is wandering from its core customers.
Under Armour, Nike's biggest competitor in NBA sponsorship announced that they had signed a new deal with NBA. The deal according to USA Today, will make Under Armour the new NBA's partner for Jr. NBA and NBA Draft Combine. The deal means that future stars created from this program can be spotted early on by Under Armour and will be endorsed by them.
Fitness and food tracker apps MyFitnessPal and Endomondo have started sharing content with one another, several months after both companies were acquired by sports apparel and fitness technology maker Under Armour in a deal worth $560 million.
Adidas (ADSGn.DE) needs world-class designers, brand experts and technical whizzkids to improve its image against U.S. rival Nike (NKE.N), but persuading them to move to its headquarters in rural Germany is difficult.
Tysons Corner, US-based secure digital ID network ID.me scored $10 million in combined venture capital and debt funding to build its own online marketplace for its users.
Germany-based sporting goods maker Adidas AG has filed a lawsuit against Under Armour Inc for allegedly infringing on its patents related to mobile fitness, Bloomberg reported.