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New Balance Sneakers Changed Company's Direction

Sneakers and sportswear are a huge business, as they gain advantage from the popularity of professional sports league. Following a very tight competition among brands, New Balance has to make a change in company's direction. In order to deal with the new brands that suddenly became strong competitors.

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Sports Drinks in the US are on a tight race to the finish line

When it comes to working out, all we want to do is to enhance our performance. Many sports drinks promise immediate energy that will get you moving for the gym. What we don't know is, most of these energy drinks have a hidden dark side - sugar and fat.

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