Kazuo Hirai

Sony unveils new Xperia phone even as it retrenches in mobile

Sony Corp on Monday unveiled a new high-end Xperia handset featuring an aluminium frame and a 5.2-inch screen, showing it is still in the smartphone race even as it scales down its struggling mobile operations.

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Sony sees 25-fold profit jump by 2018 through videogames, sensors

Sony Corp aims to boost its operating profit 25-fold within three years by focusing on its more profitable image sensors, videogame and entertainment businesses, its chief executive said on Wednesday.

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CFO Yoshida's Sony revamp wins over investors, tough decisions loom

Months after Sony Corp bought So-net, the broadband provider's chief chided CEO Kazuo Hirai for having his "priorities in the wrong order".

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Sony CEO sees no major financial impact from cyber attack

Sony Corp Chief Executive Kazuo Hirai on Tuesday said he does not expect the November cyber attack on the company's film studio to have a significant financial impact, two weeks after the studio rolled out the movie at the heart of the attack.

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Sony heads for deeper loss as it shrinks struggling smartphone business

Sony Corp cut its earnings outlook for the sixth time on Chief Executive Kazuo Hirai's watch on Tuesday as it announced a massive impairment change on its smartphone unit, which it has failed to grow despite a rapidly expanding market.

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With PlayStation network, Sony goes back to the future in search of revival

Japan's Sony Corp is hammering out plans to rise from the ashes of nearly $10 billion lost in six years by building a future around its last consumer electronics blockbuster - the PlayStation.

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Sony under fire for operating losses, hires Bain to narrow down costs by USD100 million

Sony Entertainment sought the advice of consultancy firm Bain & Company to help identify more than USD100 million in cost cuts. The Japanese conglomerate reportedly suffered a USD181 million operating loss in the second quarter.

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Sony CEO prioritizes electronics operations amid shareholder requests to sell stake in entertainment division

Sony's Kazuo Hirai: His priority for the company would be consumer electronics.

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