People
Sales 101 with Author John Cerasani
Often times we will hear from business owners that have a very hard time coming up with a value proposition. They treat their product or service like a commodity and, as a result, they end up focusing only on price. We spoke with Author and Business Expert John Cerasani on this matter. Here are some highlights from the interview.
Robert Nikic : How He Went From Five Suitcases to The American Dream
Robert Nikic fled the Baltic War in ex-Yugoslavia with his mother, father, brother, and grandmother. When they first set foot on American soil, everything they had fit into five small suitcases. Though his family was poor and destitute, Robert was enthralled by the idea of the American Dream, and he was determined to see it to fruition.
CEO Philip Austin Brooks founder of Little butterflies Learning Center sells 10th Location to Pakistan Natives
Philip Austin Brooks is a proud African American man who was born in Texas and raised in the United States. He's a former basketball player who found success in his career overseas, playing in countries such as Qatar, Syria, Germany, Spain, Kosovo, Macedonia, and Columbia. His experiences playing basketball overseas taught him the importance of cultural diversity and how it impacts people's attitudes.
Successful Businessman Jason White, On How Being in the Coast Guard Helped to Set His Focus Right
There's always a wake-up call for successful people, that turning point that gives clarity to refocus and see things from a new perspective. For expert government contractor - middleman, speaker, mentor, and coach Jason White, this was the case before he joined the U.S. Coast Guard right after graduating high school.