North America

B2B Marketing according to Salesforce Pardot: Judo Ichidai

Salesforce of Pardot's Adam Blitzer shared that the strategy of B2B marketing is similar to a strategy in judo. He admitted that his background in judo plays a huge role for him in developing the marketing automation products in Pardot.


McDonald’s at a crossroads: Will it change its real estate structure?

The world's biggest fast-food chain, Mc Donald's corporation, is close to making a decision on what to do with its massive US real-estate holdings.

Twitter's new ad tools unveiled

Twitter is joining YouTube in the social media advertising revolution by providing advertisers with a better tools for companies to measure its advertisement. The latest announcement was made via company's official blog on October 15th.

American Apparel paints rosy picture after bankruptcy

American Apparel company forecasts robust demand after the bankruptcy turnaround. The US-based fashion chain is predicting more profitable years to come. American Apparel is known for its controversial sexual advertisements.


Latest News

Distancing from the impact of financial crisis, Bank of America (BoA) has posted positive numbers for the third quarter making its fourth consecutive quarter with profits. The Charlotte-based bank posted a net profit of $4.07bn for the third quarter. Despite its pedestrian performance in the third quarter ending September 2015, the bank has been able to post profits for the last four quarters. This is considered to be encouraging for the shareholders of $2.2trillion bank. The North America's second largest bank by assets suffered a drop of 2.5 percent in revenues owing lower interest rates. This resulted in 6.9 percent drop in net interest income.
Google Play will get a major upgrade soon according to a teaser released by a Googler, Kirill Grouchnikov. Based on the teaser, the apps store will feature a better categorization method and will become a lot more user-friendly as Google is planning to cope with the increasing number of new users using the apps store.
Kickstarter, the popular online crowdfunding platform, has just banned a project for its failure to provide evidence of a working prototype. The project was for a laser-powered razor called Skarp which has raised over $4 million in crowdfunding since it was first announced.
Just a couple of hours after CNBC released Albertsons Companies' intent of rescheduling their IPO due to market volatility, the news website has now made another recent update detailing Albertsons' plans on conducting their IPO before Thanksgiving.
First Data Corp.'s IPO on Wednesday did not start off as successful as the company had planned. At $16 a share, the price is two dollars below the intended $18 to $20 range the payments-processing company was hoping for, according to a recent Bloomberg news article.
A San Francisco-based payment startup, Square Inc. had filed to go public on Wednesday and according to its regulatory filing, the company will offer around $275 million in stock. The company which is run by Twitter Inc. co-founder, Jack Dorsey is currently valued at a total $6 billion in valuation.
AltaGas Ltd has put its investment plan of C$600 million ($464mn) on hold over an ongoing dispute over the tax on imported equipment. AltaGas has drawn a plan to export Liquefied Natural gas (LNG), but couldn't take it forward as it's involved over a tax dispute with the government. AltaGas is optimistic that the dispute will be resolved shortly and expected to take the project off in November.
Anheuser-Busch InBev's plan to acquire SABMiller Plc is expected to change the business dynamics in the global beer industry. Anheuser-Busch InBev is a multinational beverage and brewing company's takeover is considered to be the largest one this year and fourth largest takeover in the corporate history. Anheuser-Busch InBev is acquiring SABMiller for $104.2 billion.
Wal-Mart's stock tumbled on the Wall Street following the forecast of earnings drop in the range of 6-12 percent hammered down the market sentiment. Wal-Mart shares fell 10.04 percent or $6.70 to $60.03 indicating biggest fall in a day during the past three decades. The stock was already trading 22 percent lower before the latest drop. Gearing up to compete with Amazon, Wal-Mart Stores Inc hiked investment in internet technology and raised wages. The earnings are expected to be flat for the current fiscal year and one or two percent lower than the previous forecast. The third quarter results from Wal-Mart are scheduled on 17 November.
Netflix reported a lower than expected performance today after the company reported a total revenue of $1.74 billion for its third quarter performance. The revenue contributes to earnings of $0.07 per share, which is lower than analyst expectation of $0.08 per share.
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