Sync-to-broadcast firm Watchwith raises $5 million

By IVCPOST Staff Reporter

Jun 25, 2013 10:55 AM EDT

Watchwith, a sync-to-broadcast video content management firm announced that it has raised $5 million in venture funds from Rogers Venue Partners. Other companies who participated in the round were former Motorola Mobility ARRIS and GraceNote.

This fundraising came after the firm's winning the ratings war including Fox Broadcasting and NBC Universal. The funds are to be used to further develop the tools of the company for increased broadcast and advertisement span.

Their sync-to-broadcast system was introduced only last year. Big time businesses related to broadcast such as Fox, Bravo, Syft, and NBC have used the services of Watchwith in conjunction with their respective mobile, web, and tablet apps platforms.

"We invest in companies that are innovators in fast-growing markets, and Watchwith is a clear leader in consumer engagement around multi-screen television," stated Mike Lee, Rogers Venture Partners' General Partner. "Watchwith is solving significant problems for broadcasters and TV networks worldwide, and laying the foundations for significant new revenue streams from their programming," he added.

Chief Executive Officer Zane Vella said that Watchwith aims to enable a "world where every frame of television is rich in opportunity for the viewer."

The company's "write once" syndication model enabled several top television networks to extend their audience reach through Twitter, Shazam, ConnecTV, Viggle, and NextGuide.

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